NORDICS WORKSHOP 2026 - REGISTRATION FORM

Event Details 

Event date: 4 - 5 February 2026

Event Location: Stockholm, Sweden 

Registration fees (GBP): 
Primary delegate: £995 + VAT *
 
What is included in the delegate fee:  

  • Own meeting table with one-to-one meetings with the Nordic trade 

  • Networking opportunities throughout the event 

  • Food and refreshments at the event

  • Access to a comprehensive list of event attendees to follow up with post-event 

*In response to the high demand for this event, we have made the decision to remove the option for a secondary delegate to attend this event. This event is open to primary delegates only. We will be in contact with those that have registered with a secondary delegate shortly. For any queries please contact partnerships@visitbritain.org

Registration Process

We want the Nordics Workshop to deliver maximum business impact for all attendees and support the regenerative growth of tourism across Britain. With this in mind, we have developed eligibility criteria for supplier attendance at our events.

On registration, you will be asked to complete some questions on your market relevance, trade-ready products and regional focus. Your responses will be scored against the criteria to identify those who best meet them and are most suited to attend. Based on the scores, the top suppliers will be selected to participate in the event.

Those not selected will be added to the waitlist and we will get in touch if and when spaces become available for attendance. For those on the waitlist, approval may also be influenced by the date of registration.  

This structured, data-driven approach ensures fairness and consistency in the selection process, helping to bring together the best mix of attendees. 

For UK suppliers registering with a secondary delegate, it is the primary delegate details that will be evaluated against the supplier eligibility criteria/matrix.*

If you have any questions about this new application process please contact  partnerships@visitbritain.org.

*Please note: Meeting the supplier eligibility criteria/matrix event does not guarantee attendance at our events. Suppliers who do not meet the minimum criteria may not be eligible to attend.

Registration Deadline: Friday 16 May 2025

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NORDICS WORKSHOP

Event date: 4 - 5 February 2026

Event Location: Stockholm, Sweden

Registration Deadline: Friday 16 May 2025 

Registration Process: We want the Nordics Workshop to deliver maximum business impact for all attendees and support the regenerative growth of tourism across Britain. With this in mind, we have developed eligibility criteria for supplier attendance at our events.

On registration, you will be asked to complete some questions on your market relevance, trade-ready products and regional focus. Your responses will be scored against the eligibility criteria to identify those who best meet them and are most suited to attend. Based on the scores, the top suppliers will be selected to participate.

This structured, data-driven approach ensures fairness and consistency in the selection process, helping to bring together the best mix of attendees. Full details on the supplier eligibility matrix/criteria can be found on the event registration page.  If you have any questions about this new application process please contact  partnerships@visitbritain.org.

Please ensure you answer all the questions in this form to support with your application. 

 

In response to the high demand for this event, we have made the decision to remove the option for a secondary delegate to attend this event. This event is open to primary delegates only. We will be in contact with those that have registered with a secondary delegate shortly. For any queries please contact partnerships@visitbritain.org 

 

Please select your registration type:

  • DDP / LVEP / DMO - e.g Visit Manchester
  • UK Trade Supplier - e.g Chester Zoo or CHR Travel
  • National Tourist Board - e.g VisitScotland

*DMC's should select UK Trade Supplier

Prices below are excluding VAT and include attendance for one primary delegate.

AMOUNT
GBP 995.00
TOTAL
AMOUNT
GBP 995.00
TOTAL
AMOUNT
GBP 995.00
TOTAL

Contact Details

Company Address

Contact Details

Please select your industry type: 

  • Strategic Partners - National Tourist Office
  • DDP - Destination Development Partner
  • LVEPs / DMO - Local Visitor Economy Partnership / Destination Marketing Organisation
  • Attractions / Experiences - Attractions - Static entities providing fee paying entrance or free entry if London museum / Experience - Fee paying entity that provides an immersive experience
  • DMC - Destination Management Companies - UK based inbound operators that sells B2B to outbound markets a range of regional products not including international flights
  • Ticketing Agency - Provides ticketing for theatre, entrances and attractions     
  • Accommodation - Provides overnight stays - includes hotels, bed & breakfasts, manor homes, castles
  • Booking Platforms - Provide an online B2B solution to distribute accommodation and non-accommodation product
  • Transportation Providers - All types via road, rail, sea       
  • Airports - International gateways
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Thank you for your interest in attending Destination Britain North America. Unfortunately, you may not be eligible to participate in this event.

 

If you believe this is an error, please contact us at Partnerships@visitbritain.org or press back to select a different industry type. 

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Please note your company name and description will be displayed to buyers when they are making their meeting preference selection. 

How would you like your company name displayed?

Please type EXACTLY how you would like the name to be displayed at this event. 

Company Description (Max. 200 words)

Please enter the company description exactly as you would it to appear at this event. 

Region of the UK.

Please select the audiences your company/product caters for

Please select the events or activities your company has participated in:

Why you are interested in attending this event & what is your current strategy with this market (present and future activities planned)?

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LVEPs / DMO

How many trade ready products are available in your destinations?

How many of the trade ready products are currently trading in the Nordics?

Please list up to 5 trade ready products/experiences you intend to represent at this event (you can mention more than 5 if relevant):

Please detail your plans for the development of the Nordic market e.g liaising with VB overseas staff, attended market webinar (200 word max)

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Are you UK registered company paying applicable taxes within the UK?

Are you associated with an LVEP/s?

If Yes, please state the associated LVEP/s

Is your associated LVEP/s attending this event?

Do you offer 'Trade ready' pricing?- e.g. Established net and/or commissionable rates

Please confirm the opening schedule for your attraction/experience:

Please select either select 'All year round' or individually select the months your attraction/experience is open:

Has your company attended events in the Nordic market before?

Do you have an offer aligned with the current Starring GREAT Britain Campaign?

If Yes, please provide details on how your offer(s) aligns with the current SGB campaign:

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DMC

Are you UK registered company paying applicable taxes within the UK?

Please select the regions you have new or existing programmes:

Please feel free to mention any additional information you feel may be relevant (E.g. potential for launching or offering in priority regions)

Please list up to 5 trade ready products/experiences you intend to represent at this event (you can mention more than 5 if relevant):

Has your company attended events in the Nordic market before?

Do you have an offer aligned with the current Starring GREAT Britain Campaign?

If Yes, please provide details on how your offer(s) aligns with the current SGB campaign:

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Ticketing Agency

Please select the national/regional product your company currently sells (please select all that apply):

Has your company attended events in the Nordic market before?

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Accommodation

Do you offer group and FIT B2B rates on a stratic contract basis?

If Yes, please provide details

Are you aligned with the current Starring GREAT Britain Campaign?

If Yes, please provide details on how you are aligned with the current SGB campaign:

Has your company attended events in the Nordic market before?

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Has your company attended events in the Nordic market before?

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Transportation Providers

Do you offer 'Trade ready' pricing?- e.g. Established net and/or commissionable rates

If Yes, please provide details

Has your company attended events in the Nordic market before?

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Please select your organisation type

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Sole Trader Additional Questions

You are seeing the below two additional questions because you selected sole trader on the previous page. Please click go back to change this option.

Select yes, if you agree for your information to be stored on our database and used to receive marketing communications from VisitBritain and/or VisitEngland, including newsletters, future events and promotions, or used in connection with our privacy policy. If you change your mind, don’t worry, you can unsubscribe at any time.

We would like to share your contact details with other Attendees of the Event. In addition, we also work with international trade suppliers who may be interested to get in touch with you. Please select yes if you agree for us to share your details with them.

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Summary

Terms and Conditions
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Application Submitted

Thank you! We have received your application to attend the Nordics Workshop 2026

All applications will be reviewed under the supplier eligibility criteria/matrix

Submitting this form does not guarantee your attendance at this event. Please do not book flights or any travel until you have received a response on your application. 

We plan to notify registrants of their application status no later than the end of June.

Should you have any questions in the meantime feel free to reach out to events@visitbritain.org

If you query is in regards to the supplier eligibility criteria/matrix please contact partnerships@visitbritain.org 

Best

VisitBritain 

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